We're still a month away from the first day of spring. But with snow on the ground in 49 of 50 states right now, most people are ready to say "goodbye" to winter.
Now is the perfect time to send a Spring-themed postcard to your customers.
What should you include on the card? Anything to take their mind off the snow and remind them of your business. Here are a few ideas:
- Spring sales: If you run a retail business, let your customers know about upcoming sales or clearance events. It doesn't need to be Spring yet to get people out of their homes and into your store .
- Exclusive coupons & discounts: Design the postcard with a cut-out coupon for a special "spring" discount, good for purchases of spring/summer items – or virtually anything you sell. Let people know this discount is "exclusive" – only available through the coupon on the card.
- Appointment reminders: Your postcard doesn't have to be salesy to make an impact. If you run an appointment-based business, such as a healthcare facility, send a friendly reminder about an upcoming appointment. Incorporate some Spring-like imagery and let them know you're sending warm thoughts their way. They'll appreciate the gesture and the reminder!
- Special events: Planning a big event that people should know about before Spring arrives? A concert? A college lecture? It's not too early to send a "save the date." Get people excited about the event – and about warmer weather – by putting a fresh Spring spin on the postcard.
There's virtually no limit to ways you can incorporate Spring into your next direct-mail campaign. If you haven't reached out to your customers in a while, even a simple "hello" is enough to show you appreciate their business. And by incorporating a Spring-themed message, your marketing will appear more relevant, timely and fresh.
Need some help coming up with a creative idea? That's what we're here for! Give us a call and we'll help you create a unique postcard that will grab attention and generate a response.