Monday, February 17, 2014

Send warm thoughts to your customers: Spring is coming!

We're still a month away from the first day of spring. But with snow on the ground in 49 of 50 states right now, most people are ready to say "goodbye" to winter.

Now is the perfect time to send a Spring-themed postcard to your customers.

What should you include on the card? Anything to take their mind off the snow and remind them of your business. Here are a few ideas:

  • Spring sales: If you run a retail business, let your customers know about upcoming sales or clearance events. It doesn't need to be Spring yet to get people out of their homes and into your store .

  • Exclusive coupons & discounts: Design the postcard with a cut-out coupon for a special "spring" discount, good for purchases of spring/summer items – or virtually anything you sell. Let people know this discount is "exclusive" – only available through the coupon on the card.

  • Appointment reminders: Your postcard doesn't have to be salesy to make an impact. If you run an appointment-based business, such as a healthcare facility, send a friendly reminder about an upcoming appointment. Incorporate some Spring-like imagery and let them know you're sending warm thoughts their way. They'll appreciate the gesture and the reminder!

  • Special events: Planning a big event that people should know about before Spring arrives? A concert? A college lecture? It's not too early to send a "save the date." Get people excited about the event – and about warmer weather – by putting a fresh Spring spin on the postcard.

There's virtually no limit to ways you can incorporate Spring into your next direct-mail campaign. If you haven't reached out to your customers in a while, even a simple "hello" is enough to show you appreciate their business. And by incorporating a Spring-themed message, your marketing will appear more relevant, timely and fresh.

Need some help coming up with a creative idea? That's what we're here for! Give us a call and we'll help you create a unique postcard that will grab attention and generate a response.  

Monday, January 27, 2014

7 tips for a great postcard headline

One of the perks of direct mail postcards is that they can grab attention like no other marketing. Recipients actually hold your marketing piece directly in front of them, in their hands. But if the headline isn't strong enough, then your postcard could quickly become a wasted opportunity.

In direct mail, the headline is everything. You only have a second to pique the interest of your audience, so you better make it good.

Here are some quick tips to ensure your headline helps you get the response you're looking for.

1. Keep it short.
The headline should be just enough to grab attention or build curiosity. Don't overload it with details. Try keeping it under 12 words, as a general rule of thumb.

2. Get right to the point.
Make it clear what the postcard is about, without being too wordy. Examples: "Huge 3-Day Clearance Sale" or "New Pizza Shop Open on Main St."

3. Try a call to action.
If you want response, tell your audience exactly what to do. "Get 50% off your next order if you call us today."

4. Don't hide the offer.
Give people an immediate reason to respond. Put your offer right in the headline. "Free tax consultation – must respond before Feb 1!"

5. Make it time-sensitive.
Give people a deadline to respond. Put an expiration date on the offer or an extra incentive for responding immediately.

6. Pose a question.
Studies have shown that people respond more to question-based headlines. But the trick is making that question relevant to your offer and creating intrigue at the same time. If you use a question, include a clear benefit statement that makes the recipient want to read more: "Have you heard this 'trick' to saving $500 a year on cable TV?"

7. Pair it with a strong image.
The image on your postcard should be just as powerful as your headline – but it shouldn't compete with it. Choose an image that reinforces the message and compels the recipient to keep reading.

Need some help? The professional copywriters at PostcardPower can make your next postcard campaign a success. Give us a call to learn more about your options.

Tuesday, December 31, 2013

4 Easy Steps to Jump-Start (and Complete) Your 2014 Postcard Marketing

As 2013 comes to a close, now is the time to start planning your marketing for the New Year.

If you're like most business owners, you're probably dreading this process already. But it doesn't have to be as time-consuming or difficult as you might think. In fact, in just a few simple steps, you can plan your entire postcard marketing for 2014 and not have to think about it again until next year.

Sounds pretty good, right? Here's how to do it:

1. List your biggest announcements
Start with your biggest promotions, sales or other events planned for 2014. This will form the basis of your postcard campaign for the year. Write down the dates that you'd like people to receive your card, and make a note of what the basic message will be. For example: "Fourth of July Clearance Event."

2. Take note of non-promotional events
Consider sending non-promotional postcards to your customers for important holidays. For example, a simple "Happy Thanksgiving" message. Or, "Thank you for your business." These messages show your customers you care about them and keep your business on their minds throughout the year.

3. Clean your mailing list (if you have one)
If you used a mailing list in 2013, make sure it is up to date with address changes, new customers and any other data for the New Year. If you don't have a list yet, don't worry. PostcardPower can help you create one.

4. Sit back and let us handle the rest
Once you've written down all your biggest announcements and other events with dates and basic messaging, simply email it to us at PostcardPower, and we'll take care of everything else. We'll help you finalize the details for each postcard as we get started on the initial copy and design for your upcoming mailings. PostcardPower will also take care of the printing and mailing, so that you never even have to touch your postcards. From start to finish, your campaign will be virtually automated.

See, that wasn't so bad, was it? If you're ready to get started on your postcard marketing for 2014, just give us a buzz. All it takes is one phone call or email to get your campaign started. We're here to make it easy.

Happy New Year!

Friday, October 25, 2013

The easy way to reach everyone in town

Want to get your message in the hands of your neighbors, without the hassle of creating a list?

Every Door Direct Mail from USPS and PostcardPower makes it easy and super affordable. It's a quick, simple way to reach every home in your area. Nope, you don't need to know any names or mailing addresses. You just select the neighborhoods you want to target, and your marketing piece will be delivered to every active address in that area.

Why use it

  • Save time. No need to bother with building or scrubbing lists. If you know the neighborhoods you want to target, then you're all set.
  • Save money. Every Door Direct Mail is USPS's simplest, most cost-effective option for mailing virtually any size campaign to nearby ZIP codes.
  • Reach the people who matter. It's perfect for local businesses who need an easy way to increase their exposure and connect with more customers in their area.

When to use it

With Every Door Direct Mail, businesses can get their message to local residents, every time, as often as they need to. It's great for businesses who want to:

  • Announce the opening or relocation of a business
  • Promote sales, special offers, circulars or coupons
  • Send ongoing reminders about current products or services (restaurant menus, car dealership inventories, etc.)
  • Tell their unique story or show customer testimonials and case studies

Ready to give it a try?

If you're interesting in learning more about Every Door Direct Mail, give us a call. PostcardPower can help you design, print and send your mailing, and we'll oversee the whole project from start to finish.

Monday, September 30, 2013

Colleges: How to boost your admissions efforts with postcards

Even in today's digital age, direct mail is still one of the most powerful ways for colleges and universities to connect with prospective students.

It's too easy for a student to delete an email from admissions and forget about the school altogether (not to mention, parents may never know the email came at all). But a direct-mail marketing piece gives students something tangible they can hold in their hands, keep in their bedroom and show to their parents.

It's more personal than email, more impressive, and it creates a great opportunity to drive a student to the next step in the admissions process, such as:

  • Visiting the school website
  • Signing up for further communication by mail or email
  • Registering for an open house
  • Setting up an admissions interview
  • Taking a campus tour
  • Applying to the school

Of course, it's no secret that direct-mail will typically cost more than a bulk email marketing campaign. So, to take advantage of direct mail's high ROI potential, you need to plan your campaign carefully.

This is where postcard marketing can be tremendously powerful and cost effective.

A direct-mail postcard can be a great way to introduce your school to a student. This is particularly useful if you're marketing to a large group of students who might not yet be familiar with you (i.e. students who achieved certain SAT/ACT scores, participate in certain extracurricular activities, etc.). Printing and mailing postcards to this group will be far less expensive than creating a larger direct-mail package with brochures, letters, mail-back cards and so on. The postcard gives you the opportunity to briefly highlight some of your school’s primary selling points (i.e. curriculum, extracurricular offerings, cost and so on) – just enough to entice them to take the next step.

On the flip side, if you're mailing to a smaller group of students who you believe to be top candidates for your school, then postcards can be great ways to "follow up" after larger direct-mail packages. In this case, schedule 2-3 timely mailings after your initial campaign to remind students about the next steps, tease some additional details about the school, or encourage them to apply before the deadline.

Need some help? Just give us call. At PostcardPower, we've helped schools across the United States reach their admissions goals with affordable postcard marketing and other direct-mail campaigns. Our experienced team can help you do the same.

Monday, August 26, 2013

How (and why) to personalize your postcard marketing

We can't stress this enough: the key to a successful direct-mail postcard campaign is targeting the right audience. By targeting your postcards to the right people – the people who are most likely to buy from you, or those who already have – your message will make a much bigger impact.

But what if you could use that targeting to boost response rates even further? What if there was a way to turn your mailing list data into another opportunity to connect with your audience in a meaningful, attention-grabbing way?

With variable data, you can.

Variable data lets you personalize your postcard marketing with unique messages for each recipient. The simplest example is including the recipient's name in a headline, i.e. "John, call us today to get a free $50 gift card with your order."

Personalization like this can have a tremendous effect on response rates. But there are several other ways to make your postcards "personal," besides just incorporating the person's name into the copy. Depending on what kind of data you have about your audience, there are nearly endless options for personalizing the copy, design, offer or call-to-action.

Consider some of these possible uses for variable data:

  • You can showcase certain products or services based on each customer's previous purchases.
  • If you offer appointment-based services (i.e. doctors' offices, veterinarians or oil change/auto repair shops), you can use that data to send timely reminders about upcoming appointments.
  • You can include the recipient's city in the copy to add emphasis or urgency, for example "special deal for those who live in [city]!"
  • The images on the card can be unique to the people receiving it. For example, high-income recipients could receive an image of a car dealership's highest-priced luxury sedan, while others could see images of lower-priced options.

Starting to see the possibilities?

Using variable data typically increases the cost of a campaign, so you'll want to weigh those costs against the increase in response rates to determine your potential ROI.

To find out if variable data postcard marketing is right for your business, give us a call and we'll be happy to discuss some of your options.

Thursday, July 25, 2013

Another study shows people love receiving mail

A recent study by Epsilon shows that direct mail is still the most trusted and preferred form of marketing communications today. Roughly three quarters of consumers prefer to receive brand information in their mailbox, rather than by email or on the Internet.

Take a look:
With the exception of travel information and online shops, people overwhelmingly prefer to hear about products, services and businesses by receiving materials in the mail.

Why is this the case?

Simply take a look at your own inbox to find the answer. Consumers are constantly bombarded with promotional email. If your inbox is flooded with sales announcements, newsletters and other “junk,” then you've probably begun deleting these messages as soon as you receive them.

Meanwhile, studies have consistently shown that people prefer receiving old-fashioned mail at their home or work. They hold it, sort through it and spend more time with it. This is what makes direct mail more personal and attention-grabbing than other forms of marketing. Your message literally gets in the hands of your customers.

Your audience is already looking forward to checking their mailbox today. Why not send them something?

Wednesday, June 26, 2013

Tip: Put a person on your postcards

Need to boost response rates a little higher? Here's a simple marketing tip that's been proven for decades: put a picture of a person somewhere on the card.

Here's why it works:

For starters, it makes your postcard more interesting. Countless marketing studies have shown that people respond more to images of other people than to “things.” Sure, a huge text-only headline will grab attention too. But with the right image, you can add emotion to your message too.

Think about it. Which is more powerful: a picture of a delicious pizza, or a delicious pizza surrounded by kids at a birthday party?

A good, well-placed image has the power to make your message more memorable and personable. It enables your audience to see themselves with your products – or see the end-result of buying from you. And that's way more powerful than a picture of an object.

What about the back of the postcard?

Depending on your business, the back of the card is also a great place to put a small image of an employee or the contact person for your offer. By having a picture, along with the person's contact information, you make it easier for recipients to respond. Your audience will think, “That's the person who can help me,” and they will feel more comfortable about calling or emailing.

Ready to give it a try? Test out this strategy on your next direct-mail campaign and let us know how it affects your results.

Thursday, May 30, 2013

Let your postcards do the heavy lifting

We all know that direct-mail postcards make a big impact. How many other forms of marketing can be targeted directly to the audience and actually end up right in their hands?

With the right message and a good list, you can grab the attention of virtually any prospect – and get them to respond right away.

But what if your postcards could do even more?

At PostcardPower, we've developed a unique postcard that works even harder to make an impact on your target market. It's called the PostcardPower All-in-One Card.

What is it?
Our All-in-One card is a 3.5 x 8.5 postcard with a detachable business card. Let's say someone receives your postcard in the mail. Maybe they aren't interested in your current offer, but they want to save your contact info for later? They can simply detach the business card and put it in their wallet. They'll keep your contact information for when they need it, even if they toss the rest of the card.

How can I use it?
Lots of ways! The All-in-One card is designed to work for you in ways that an ordinary postcard can't. Here are a few of the most effective ways to use it:

  • Direct mail: Prospects save your contact information so they can respond at a time that's more convenient for them. They might toss the postcard, but they'll be more inclined to save your business card.

  • Tradeshows: Put a stack of these cards in your tradeshow booth to highlight any promotion or product, while also letting people keep your business card.
  • POS displays: Businesses often place their business cards by the register. But why not include a special offer to make it even more enticing? With room for additional messaging, besides the detachable business card, prospects can learn more about your products, services or specials.

Give us a call at (800) 411-6256 to learn more about our All-in-One Card and see what it can do for your business.

Wednesday, April 24, 2013

7 Mistakes that Could Kill Your Direct Mail Campaign

It only takes one big mistake to kill a direct mail campaign. Response drops. Sales stagnate. Your marketing team is left wondering, “What happened?”

If your postcard marketing isn't well-planned, then the results will suffer. But don't worry – launching a great campaign isn't complicated. You just need to follow a few proven steps for generating results.

Here are 7 deadly mistakes that could kill your response rates:

  1. No targeting.
    One of the great benefits of direct mail is that it can be highly targeted to your specific audience. If you're mailing to the masses, instead of a finely tuned list, then your response rates will always be low.

  1. A bad list.
    Using a bad list is no different than using no list at all. Make sure your list is not only targeted to your audience, but also clean of any errors, and has full, accurate names and addresses.

  1. Lack of a compelling offer.
    If you want response, your direct mail postcards MUST have an offer: a sale, discount, coupon, unique opportunity – anything to compel your customer to take action.

  1. Poor headline.
    Like all marketing, you only have a split second to capture the attention of your audience. Make sure the headline is clear, concise and straight to the point about your offer.

  1. Bad design.
    If your postcard isn't professionally designed, it will fail to get attention. Sloppy, text-heavy postcards that don't integrate images carefully will only end up in the trash.

  1. Unclear call to action.
    People need to be told what to do next. If they have any uncertainty whatsoever, they won't bother to figure it out. Let them know how to respond – and tell them to do it immediately.

  1. No urgency.
    The best, most compelling offers are always time-sensitive. If your customers think they have forever to claim your offer, then many never will. Put a clear deadline on your postcard to encourage people to respond ASAP – before they miss out.

Need more ideas? Check out these additional direct mail mistakes identified by the USPS.

Wednesday, March 27, 2013

Postcard Marketing: When to Use a Die-Cut

Die-cuts are a simple way to make your direct-mail postcards even more attention-grabbing. Even though it costs more than a traditional straight-edge print, the wow factor could boost your response rates tremendously.

The question is: when should you use it?

Introduction to die-cuts
If you're new to die-cuts, then you may be wondering, “What the heck is it?” Put simply, a die-cut is a printed material that is cut at unique angles and shapes, rather than straight lines. It's made possible by a “die” – a tool within the press that cuts the material. An example would be a postcard that's printed in the shape of an apple.

Deciding when to use it
If you want to maximize your ROI for every mailing, then there's really no “wrong” time to use a die-cut. But if your budget is limited, then there may be times that it's not necessary. Here are a few things to consider:

  • Is it a one-time mailer or part of an ongoing campaign?
    If you're only sending one postcard, then you want to make the biggest impact possible. This is a good time to use a die-cut to make sure your marketing gets noticed.

    However, if you mail postcards to the same lists every month (for example: a retail store that mails monthly sales announcements), then a die-cut might not be necessary. In this case, your audience is already expecting your message, so you may want to consider saving money by printing a standard piece.

  • How important is your brand message?
    Die-cuts can be a great way to make your brand stand out – even if you don't have a time-sensitive offer to announce. The unique, custom shapes will impress your prospective customers and add a high-end look to your marketing.

  • What's the point?
    Using die-cuts “just because you can” is not a good strategy. To gain a bigger ROI from a die-cut, it should be a clever integration that makes senses and is relevant to the rest of the piece.

Final Thoughts
Keep in mind that a die-cut postcard is only as good as the message on it! You could have the craziest looking postcard ever – but if it's not professionally written or designed, then it won't make a difference.

Have a question about die-cut postcard marketing? Need some ideas? Give our experts a call at (800) 411-6256.

Wednesday, January 23, 2013

New Year, New Opportunities to Reach Your Audience

We're almost through the first month of the year – how's your 2013 marketing plan shaping up so far?

If you haven't added direct mail marketing to your list of New Year's Resolutions, then now is the time to start planning.

Here's why:

  • It's personal. Now more than ever, direct mail postcards make an impact because they offer a personal, in-person feel that you simply don't get from other marketing, such as email. You can actually hold postcards in your hand.

  • It's targeted. Direct mail lets you reach virtually any person or business with a postal address. With a custom list, you can market your products to highly specific groups of people who are most likely to respond to your message.

  • It has a wow factor. There are endless creative possibilities for direct mail. Aside from just postcards, you can send 3-D mailers, objects, food and tons of other items that will wow your audience like no other marketing can.

  • It's cost-efficient. Direct mail offers more bang for your buck because it can be so targeted. If you're still wasting thousands of dollars on ineffective phone book advertising or newspaper ads, then it's time to seriously consider postcard marketing and save money!

  • It generates response. A professionally designed postcard can create a strong sense of urgency that compels your prospects to call or buy right away.

  • It's easy. Launching a successful direct mail campaign is easy when you work with a professional marketing firm like PostcardPower. We can handle the entire campaign from start to finish, including writing, design, list management, printing and mailing.

It only takes one phone call to get your postcard marketing started for 2013. Give us a call and we'll show you how easy it is to get results with direct mail.   

Tuesday, November 27, 2012

How to get your message in front of the big wigs

If you're a B2B-focused business, then you know how difficult it can be to get your marketing directly in front of the people that matter: CEOs, CFOs, CIOs, COOs – all the decision-makers of other businesses.

No matter which method of communication you try, there's a big obstacle standing in the way: secretaries and administrative assistants. They are today's gatekeepers. It's their job to make sure that only the most important messages get through to the executives. Otherwise, their bosses would be inundated with distractions that take time away from running the business.

But who's to say that your message isn't important enough to reach those big wigs?

Netezza, a subsidiary of IBM, recently discovered a creative way to get their direct mail past the administrative guardians with a modern-day Trojan horse. They mailed 250 plain, inconspicuous USPS boxes to their “dream list” of priority executives. Inside each box was a customized MP3/video player with highly personalized videos, music, and apps, tailored to each recipient, and focused on the value of Netezza's services.

Not surprisingly, the campaign paid off big. It had a 35% response rate and resulted in $30 million in new business.

Want to try a campaign like this yourself? Here's what to do to make sure your piece gets past secretaries and into the hands of decision-makers:

- Keep the packaging simple.
If your mailing is covered with promotional messages, the secretary may discard it. Keep the outside simple, almost like a personal package for the recipient, so that it carries more importance.

- Add value to the inside.
Make sure your package is worth opening. Include a gift or other high-quality item that the recipient would genuinely appreciate, keep, or be interested in receiving.

- Get creative.
Don't be afraid to get a little weird – without losing focus on the campaign goal. You job is to stop decision-makers in their tracks, and make them think, “Wow. Tell me more.”

- Personalize as much as possible!
Netezza's campaign included videos of their own executives addressing the recipients' executives by name. It was highly customized and made a big impact. The more you can personalize your own piece, the more response you can expect.

Tuesday, September 25, 2012

Don't be a junk mailer.

Like most forms of marketing, repetition is key to getting the biggest results from direct mail. The more you get in front of your audience, the more likely they are to remember you and respond.

So, how do you send repeated messages to your prospects without annoying them? The answer is: by adding value to your direct mail pieces.

Today's consumers are increasingly conscious of the lists they're subscribed to, and the businesses that market to them. Unrecognized or useless marketing is instantly labeled as "junk mail" and thrown in the trash. In the online world, marketers combat this problem by adding valuable content to their emails. Tips, advice, information -- you name it. Their reasoning is: give customers the information they really want, position themselves as an authority, and sales will come.

It works. Not just in email marketing, but in direct mail too.

By adding value to your message, you can increase the chances that prospects will hold onto your mailing, read it thoroughly, and respond.

On a direct-mail postcard, your space may be limited, but you can add value by offering useful information, such as a tip related to your expertise.

For example:
  • If you run a landscaping business, you could instruct prospects on the best times of the year to fertilize their yards.
  • Accountant? Provide tips that can help people lower their taxes or get a bigger refund.
  • Pizza shop? Inform customers on the best days and times to place their order for the fastest delivery.

You get the idea. The information doesn't have to be extensive. But customers will appreciate the advice, consider you an expert, and will be more likely to contact you when they need your products or services -- instead of considering you a "junk mailer."

Thursday, August 30, 2012

How to sweeten your offer with coupons

Everyone loves a good deal, right? So why not give customers the savings they're looking for?

Including a coupon on your direct-mail piece can increase response rates dramatically. Even the slightest savings can be enough to drive more traffic to your business. And by putting an expiration date on it, you can ensure that response happens NOW, not later.

Nope, coupons aren't just for grocery stores and restaurants.
Too many businesses make the mistake of thinking that coupons don't fit their sales model. But the truth is: coupons can be offered by any type of business, in any industry. It's just a matter of offering something that your customers can't resist.

Flat savings, percentages, sweepstakes entries -- so many possibilities.
Your coupon doesn't have to be the standard "$XX OFF" deal. For example, businesses that offer services with varying rates may want to use a percentage instead: 10% off, etc. In other cases, you don't have to offer a direct savings at all. Coupons can also be used as sweepstakes entries: "Bring this coupon to our store for a chance to win!" Get creative with it. Nearly any offer will work as long as it gives customers the chance to put more money back in their pocket.

Keep profitability in mind, but don't freak out about it.
Make sure that your coupon deal still makes financial sense for your business. But don't be afraid to offer killer deals in which you only come out even. The bigger the deal, the more response you'll get, which will lead to additional sales unrelated to the coupon. Plus, your customers will appreciate the savings, which leads to long-term loyalty -- and that's where the biggest ROI is achieved.

Use perforated coupons.
It's best if your postcards or other direct-mail pieces have perforated coupons that can be detached easily by your customers. But at the very least, call attention to the coupon with its own box and dotted lines, instructing customers to clip it and bring it in.

Measure the results.
Keep track of how many coupons are redeemed and use that to determine future deals. If response is too low, you may want to increase the ante with a bigger savings. If the response was so overwhelming that it actually hurts your bottom line, then try a slightly smaller deal. You may also want to incorporate a few different coupons on one postcard to see which offers your customers look forward to most.

Friday, July 27, 2012

Which form of marketing do you trust most?

Let's say you received two unsolicited marketing pieces (i.e. you didn't ask for them) from two separate businesses. One came by email. The other by mail.

If you disregard the purpose of the marketing or the businesses sending them, which marketing piece would you trust more? Which would you be more likely to look at? Which would you pay more attention to before either tossing it or deciding to respond?

If you answered the marketing piece that came by mail, then you're not alone. In a recent study by Epsilon marketing group, reported in Deliver Magazine, the majority of surveyed consumers said they had more trust in direct mail than other marketing channel. 36% of U.S. consumers said they prefer to receive marketing information by mail, and 60% of consumers said they even experience an emotional boost from receiving mail.

Think about it: when was the last time you experienced an "emotional boost" from an email sent by a company that you've never dealt with or heard of before? Maybe a boost in anger or fear that spammers got your email address, but your happiness definitely was boosted!

Direct mail remains one of the most trusted forms of marketing because it's unobtrusive; it's more fun to receive; and it looks more professional. If you're already using email marketing to reach your customers, that's great too. Just don't forget to supplement with timely direct mail campaigns that boost your response rates even higher and build more trust with consumers.

Friday, June 29, 2012

You can't send a watermelon through email.

Source: USPS, Deliver Magazine, June 2012

No watermelons. No goose chicks. No coconuts.

None of those things can be sent by email (just in case you weren't sure). And that's reason #673 why direct mail still kicks butt when it comes to creative, in-your-face marketing.

A recent article in USPS's Deliver Magazine covered some of the bizarre objects that marketers have sent through the mail. Wedding cake, bricks, umbrellas, even inflated beach balls. And the best part is: many of these items weren't shipped in boxes!

One company, a country music TV station, mailed 800 painted, unboxed coconuts to DJs around the country to promote a new reality series being filmed in Hawaii.

Marketers aren't doing this just because they can. They're creating an experience with customers. If you got a painted watermelon in your mailbox, you'd never forget it. In fact, you'd be telling everyone. This is an experience that you can't replicate with an ordinary email campaign (although there are creative ways to be synergistic by incorporating both methods).

Whether you're sending postcards or inflated beach balls, you have the opportunity to connect with recipients in ways that no other medium offers. Get creative, think outside the box, and take advantage of the endless possibilities.

Wednesday, May 2, 2012

Postal restrictions? Nah. Endless possibilities.

When designing a direct-mail postcard, you must be sure to follow the latest postal regulations set by USPS. These are the guidelines and measurements you need to ensure your postcards can go through the mail.

If you don't follow the rules, your postcards will be undeliverable, and the money you spent on printing will be wasted.

But keep in mind: these regulations don't have to stop you from creating a killer postcard marketing campaign!

What you might see as restrictions, our designers see as endless creative possibilities. The amount of open space on the “mail side” of a postcard might not look like much. But there is more than enough room to make a big impact. Our designers have nearly 15 years experience turning these “regulations” into unique, attention-grabbing marketing pieces.

No matter what message you're sending, we make sure it gets noticed and generates response. By the time you see the see the finished design, you'll forget those postal regulations even exist.

Download PDF of postcard postal regulations: 4 x 6 | 6 x 8.25 | 6 x11

Wednesday, March 21, 2012

Beware the cheap printers

We often hear from clients who are pigeon-holed by purchasing departments that make decisions solely on the black-and-white numbers. The “higher ups” choose the cheapest printers they can find, because it looks like it saves them money.

But what they don't realize is … going with the lowest price “print bid” ends up losing then money.

Sure, a cheap bid might look good on paper. But you can't underestimate the value of solid marketing expertise, best practices for copy and design, or a close business relationship with experienced marketers. A cheap printer can't offer you these things. But you need these things for your marketing to work.

You might save a buck on printing. But when response drops and revenue sinks, you'll know why. You chose the lowest-cost option and got what you paid for: a cheap, ineffective marketing piece.

By partnering with an experienced marketing firm that knows how to execute your campaign effectively, you'll have a much bigger, positive impact to your bottom line.

Wednesday, January 4, 2012

98% of consumers check their mail right away.

USPS has reported that a whopping 98% of consumers bring in their mail on the day its delivered. 77% sort through it immediately.

With numbers like these, it's no wonder why so many businesses are using direct mail to reach more customers and boost sales. It's targeted. It's personal. It generates response.

Compare that with mass advertising channels like radio, TV and print. Those outlets, while effective for some marketing and branding strategies, simply do not get in front of your target audience as effectively. Direct mail postcards can be delivered to people who are most interested in your business and most likely to respond. For example: previous customers, those with specific shopping habits or purchasing history, people located near your business, etc. 

Through direct mail, your marketing not only reaches these people -- it ends up directly in their hands. This gives you a unique opportunity to grab their attention with powerful copy and design that resonates with the consumer.

Radio and TV advertising, on the other hand, reaches a much wider, less targeted audience. Sure, you can advertise during certain  shows, movies, or time slots. But it's much more difficult (and costly) to generate a substantial amount of targeted leads through those outlets.
The marketing channels you use to attract customers depends on the unique needs and goals of your business. But if you're looking for a highly targeted, cost-effective way to boost sales and engage your audience, direct mail postcards still deliver like no other.